The APEX Leader Program™

Become the leader others instinctively follow.

The one who walks into high-stakes meetings with unshakeable confidence, speaks with clarity and authority, and commands respect before saying a word.

The executive whose voice carries weight in strategy discussions, whose judgment is trusted in critical moments, and whose name comes up first when opportunities arise.

You'll lead with the confidence, physique, and mental clarity that make advancement inevitable.

This is what 90 days creates:

→ Walk into rooms and feel people's eyes track you differently

→ Look in the mirror and actually like what you see

→ Command attention with presence, not volume

→ Get called for high-stakes decisions and career-defining opportunities

→ Close the gap between who you are today and the executive you're fully capable of becoming

This isn't theory. It's a proven system.

The Transformation

Who This Is For & Who This Isn't For

Who This Is For

This program is built for mid-career leaders who:

• Have been at mid-management (Senior Manager, Director, or equivalent) for 3+ years

• Are consistently delivering results but overlooked for executive advancement

• Feel trapped at their current level, unsure which leadership capabilities will make them indispensable

• Are carrying extra weight they haven't been able to shake despite trying

• Watch other around them advance faster while they stay stuck

• Know they're capable of more but can't break the pattern on their own

• Are ready to commit fully to 90 days of intensive transformation, not "see how it goes," but GO ALL IN

Most importantly: This is for leaders who have DECIDED.

Not considering. Not exploring. Not "maybe."

Decided.

You're done with incremental improvement. You're done waiting for things to click. You're done hoping next year will be different.

You're ready to do what it actually takes.

Who This Isn't For

Let's be clear: Most people won't do this.

They'll read this page, get excited, tell themselves "I should do this," then decide "later."

If that's you, that's fine. Close this page and revisit it when you're ready.

But this is NOT for:

• Leaders looking for quick fixes, magic pills, or motivation without action

• Anyone who wants to be convinced or needs hand-holding to commit

• People unwilling to train 4-5x per week, change how they eat, and practice new skills in uncomfortable situations

• Leaders who say "I'm just too busy right now" (you've been too busy for 3 years, that's the problem)

• Skeptics looking for reasons why it won't work instead of committing to making it work

• Anyone who wants to "try it out" or "see if it's a fit", this is too serious for that

If you're not ready to fully commit, save us both the time.

This is 90 days of intensive, structured, demanding work. You'll be pushed physically, mentally, and professionally. There will be days you want to skip training. Moments you want to give up. Meetings where applying new skills feels uncomfortable.

That's the point.

Comfort is what got you stuck. This is about breaking through, and that requires real work.

But if you're tired of "later," if you're ready to give 90 days of your life the focus they deserve, if you're willing to do what it actually takes.

Then this is exactly what you've been looking for.

The 3 Invisible Walls Blocking Your Advancement

Here's what's actually holding you back:

You don't know which specific leadership skills will make you indispensable for YOUR next level. Your confidence has eroded from feeling stuck for years. And you've let your health decline, you're carrying extra weight and don't look like the leader you want to be.

Most programs address one of these problems.

The APEX Leader Program™ addresses all three simultaneously: Performance Psychology + Peak Vitality + Leadership Mastery, as one integrated system.

Because breakthrough doesn't happen when you fix one piece. It happens when all three align.

The APEX Operating System™

A : ARCHITECT YOUR PSYCHOLOGY

Who you believe you are determines what you're capable of.

We use Cognitive Behavioral Therapy (CBT) to identify and restructure the beliefs that have kept you stuck: "I'm not leadership material," "I'm too old to change," "I've lost my edge."...

We use Neuro-Linguistic Programming (NLP) to anchor peak performance states, integrate your future self, and install the identity of an APEX Leader, someone who sees themselves as capable, commanding, and destined for executive advancement.

By Week 12: You don't TRY to be a leader. You ARE one. The internal shift is complete

P : PRIME YOUR VITALITY

Your physical presence is your leadership presence.

We build a commanding physique through progressive strength training: visible muscle in shoulders, chest, arms, and back. We drop 12-20+ lbs / 5-10 kgs of fat through precision nutrition designed for your metabolism and your lifestyle.

But this isn't just about aesthetics. It's about energy, confidence, longevity, and how people perceive you the moment you walk into a room.

When you look like someone who takes themselves seriously, others take you seriously.

By Week 12: You look in the mirror and like what you see. Colleagues notice. Your spouse notices. You move differently. You own space. Your body finally matches the leader you're becoming.

E : ELEVATE YOUR LEADERSHIP

Skills separate good performers from undeniable leaders.

We identify and develop the 3 advanced leadership skills most critical for YOUR role and trajectory, chosen from:

• Applied Emotional Intelligence (reading and regulating emotions in high-stakes situations)

• Strategic Sensemaking Under Uncertainty (turning noise into clear priorities)

• Multi-Stakeholder Influence and Political Intelligence (navigating power with integrity)

• Decision Velocity with Accountability (making timely decisions and owning outcomes)

• Boundary Setting and Public Self-Leadership (modeling sustainability without burnout)

• Narrative Leadership (providing clear vision and meaning, especially during change)

• Resilience Architecture (designing systems that absorb shocks and stay effective)

• Difficult Conversation Management (navigating conflict without defensiveness)

• Executive Presence and Gravitas (commanding rooms through presence, not volume)

• Identity-Level Coaching and Talent Uplift (developing people at the level of who they believe they are)

How we develop them:

→ Education: I teach you the frameworks, psychology, and mechanics, through a weekly themed program tailored to your needs

→ Practice: We role-play scenarios in session before you face them in real life

→ Application: You apply the skills in actual meetings, conversations, and situations as weekly homework

By Week 12: These aren't things you're "working on." They're who you are. You lead naturally. Influence flows. Presence is automatic. You become the exemplary leader, the one people instinctively want to follow.

X : eXPAND YOUR TRAJECTORY

Transformation without positioning is wasted potential.

In Weeks 9-12, we shift from building to positioning: LinkedIn optimization, stakeholder mapping, personal brand strategy, executive presence cultivation, and preparation for compensation conversations.

By Week 12: You're not just transformed, you're strategically positioned for executive-level opportunities. The breakthrough isn't theoretical. It's real.

Over 90 days, we don't just "work on" these areas. We systematically install your complete APEX operating system:

How The Program Works

Every Week for 12 Weeks:

90-minute private online video sessions integrating performance psychology, peak vitality, and leadership mastery.

Between sessions: Execute your custom training program (4-5x/week), follow your nutrition protocol, apply leadership skills in real meetings, complete daily practices (meditation, journaling).

Support: Unlimited email (24-hour response) + WhatsApp for urgent situations (4-hour response)

The Three Phases:

Weeks 1-4: Foundation

We assess where you are, identify which 3 leadership skills you need most, build your psychological foundation through CBT and NLP, establish your training, nutrition, supplementation, and lifestyle habits, and begin applying your first leadership skill in real situations.

Weeks 5-8: Elevation

All three domains start reinforcing each other. Physical changes become visible (10-15 lbs/4-7 Kgs) down, muscle emerging). Leadership skills become more natural. Confidence builds from tangible progress. You're practicing all 3 skills consistently and colleagues notice the difference.

Weeks 9-12: Expansion

The transformation is close to being complete, now we start positioning you for advancement. We optimize your LinkedIn profile, map your key stakeholders, develop your personal brand and advancement strategy, and prepare you for compensation conversations. You're ready to move.

Everything customized to YOUR body, schedule, role, and goals.

What's Included

To show you the full scope of what you're receiving, each component below is valued at its standalone market rate. Your actual investment is a fraction of this total and appears at the bottom.

✓ Initial Comprehensive Assessment (Week 0) - $300 Complete baseline across all three domains, goal setting session

✓ 12 Private 90-Minute Sessions - $4,800 Weekly online sessions integrating psychology, vitality, and leadership, all recorded

✓ Custom Training Program - $400 Personalized 4-5x/week program designed for your body, schedule, and goals

✓ Custom Nutrition Plan - $400 Precision nutrition and supplementation plan for fat loss and muscle building tailored to your lifestyle

✓ Leadership Skills Development Program - $1,200 Top 3 skills for YOUR role, with frameworks, practice, and application

✓ Daily Operating System - $300 Meditation scripts, journaling prompts, training guides, meal templates

✓ Unlimited Email & WhatsApp Support - $600 24-hour email response, 4-hour WhatsApp for urgent situations (90 days)

✓ Mid-Program Assessment & Strategy Session (Week 6) - $300 Progress review, plan recalibration, career strategy update

✓ Career Positioning Intensive (Weeks 9-12) - $800 LinkedIn optimization, stakeholder mapping, compensation conversation prep

✓ Final Assessment & 12-Month Maintenance Plan (Week 12) - $400 Complete transformation evaluation and long-term sustainability blueprint

✓ Fast-Start Package - $200 Pre-program materials, Week 1 guide, meal prep instructions

TOTAL MARKET VALUE: $9,700.

YOUR ACTUAL INVESTMENT: $4,997.  YOU SAVE: $4,703

FOUNDING MEMBER SPECIAL FIRST COHORT (First 10 Clients Only): $2,497 (50% off). YOU SAVE: $7,203 (74% off)

Details Below

Over 90 days, we don't just "work on" these areas. We systematically install your complete APEX operating system:

The Investment

TOTAL VALUE: $9,700

YOUR INVESTMENT: $4,997. You Save: $4,703 (48% off)

FOUNDING MEMBER SPECIAL (First 10 Clients Only): $2,497 (50% off).

You Save: $7,203 (74% off)

Payment Plans:

Standard Program ($4,997):

• Pay in full: $4,997 (no fees)

• 3 monthly payments: $1,798/month = $5,394 total (includes $397 processing fee)

Founding Member ($2,497):

• Pay in full: $2,497 (no fees)

• 3 monthly payments: $915/month = $2,745 total (includes $248 processing fee)

Founding Member Details:

I'm selecting 5 leaders for Cohort 1 at 50% off standard price.

• You receive: Full program + all materials at half price

• You provide: Progress documentation, testimonial, permission to share transformation story

• After these 5 spots: Price returns permanently to $4,997

Cohort 1: February 23rd - May 15th, 2026

Deadline to apply: February 19th, 2026

Spots: 10 only

Post-Program: Optional Monthly Check-Ins $150/session (normally $300) - recommended for maintaining momentum and continued career strategy

The Return on Investment

Your Investment: $4,997 (or $2,497 Founding Member)

One executive-level advancement typically means $50,000-$100,000+ in additional annual compensation.

Conservative: $50K increase = 10x ROI Moderate: $75K increase = 15x ROI Strong: $100K increase = 20x ROI

Long-term: $50K annual increase over 10 years = $500,000+. Career trajectory acceleration = potentially $750K-$1.5M+ in additional lifetime earnings.

If this transformation positions you for one promotion with a $50K increase, you've made 10x your investment in Year 1 alone.

Beyond the financial returns: Confidence. Respect. Health. Energy. Looking in the mirror and liking what you see.

How do you put a price on that?

The APEX All-In Guarantee

IF YOU:

• Attend all 12 sessions

• Complete daily assignments

• Train 4-5x per week

• Follow nutrition 90% of the time

• Apply leadership skills in real situations

AND YOU DON'T:

• Lose at least 10 lbs / 5 kgs of fat AND build visible muscle with documented strength gains

• Experience measurable improvement in confidence and reduced limiting beliefs

• Successfully apply your 3 leadership skills with positive feedback from at least 2 stakeholders

THEN: I'll refund 100% of your investment AND work with you for 30 additional days at no charge to fix what went wrong.

The money-back guarantee is valid only for enrollments paid in full at the time of registration and does not apply to payment plans.

If you do the work, you won't need this guarantee. But it's here if you do.

What Delaying Costs You

Most companies conduct performance reviews once, maybe twice per year.

If you just missed a cycle, you're waiting 6-12 months. If you're not ready when that window opens, you wait another 6-12 months.

Delaying by 3 months could cost you an entire year.

The financial cost: If this positions you for a $50K increase, waiting one year costs $50,000 in Year 1, $200,000+ over Years 2-5, potentially $500K+ over your career.

The psychological cost: Another year watching others advance. Another year of eroding confidence.

The physical cost: The weight you're carrying now will be harder to lose next year. Every month you show up not looking the part, you to everyone around you that you don't take yourself seriously and therefore, why should they?

The identity cost: Every quarter at the same level, you become "the solid performer", not who they think of for executive opportunities.

While you're "thinking about it," someone else is transforming. When the next opportunity comes, they'll be ready.

Will you?

"Working with Omar has been one of the most transformative experiences of my career. He taught me how to push beyond my limits with discipline and precision, not just professionally, but physically and mentally as well. The personalized system we built together became essential for navigating the pressure and intensity of my role as an executive with an unforgiving schedule. What stood out most was Omar’s approach to leadership and mindset, it elevated how I show up, make decisions, and lead others. His guidance has been instrumental in driving my performance to a level I hadn’t thought possible. I highly recommend working with him if you’re serious about reaching your next level."

Marie-Laure

★★★★★

Who's guiding your transformation: Omar Berrada

22+ years corporate and entrepreneurial experience 15 years Fortune 50 leadership (Microsoft, Dell) Built and sold 2 businesses Negotiated 7-9 figure deals

Certified:

• Cognitive Behavioral Therapist

• NLP Master Practitioner

• Leadership Coach

• Strength & Conditioning Coach

• Holistic Wellness Coach

I'm not a theorist. I'm a practitioner. I've lived the transformation.

Frequently Asked Questions

Q: What happens in the weekly sessions? Education (frameworks), practice (role-playing), and application review. Sessions recorded for your review.

Q: How do assessments work if this is online? You do all measurements yourself following my written instructions. You'll get a body composition scale (I recommend models), take measurements, and photos using my protocols. We review everything together on calls at Week 0, Week 6, and Week 12. Simple, efficient, accurate.

Q: I'm in a different time zone. Will this work? Yes. All sessions via Zoom. I accommodate time zones globally.

Q: What if I don't have gym access? Ideally you have gym or well-equipped home gym. We'll assess and design accordingly.

Q: How much weight will I lose? Most lose 12-20+ lbs of fat while building visible muscle. Depends on starting point and adherence.

Q: What happens after 90 days? You receive a 12-month maintenance plan. Optional monthly check-ins with program update available at $100/session for the first cohort, and $150/session for the following cohorts.

Q: What if coaching didn't work before? Most programs address one area in isolation. APEX integrates all three. When they align, transformation becomes inevitable.

Q: I'm experiencing burnout or close to it. Will this program help or make it worse? This program is designed to restore energy, not drain it further. If you're burned out from overwork without results, the APEX system addresses the root causes: misaligned effort, declining physical vitality, and psychological depletion. We rebuild your energy through proper training (which increases energy), nutrition (which fuels performance), and psychology (which eliminates the mental drain of feeling stuck). However, if you're in acute burnout requiring medical intervention, address that first. This program works best for leaders who are exhausted from spinning their wheels, not those who need clinical rest.

This is Your 90 Days

Give yourself one focused quarter to see what you're capable of when you stop making excuses and start making progress.

Not "someday." Not "when things calm down." Now.

Because if you don't do this now, you won't do it later either. "Later" is how you've spent the last 3 years.

90 days from now, you could be someone completely different.

Someone who walks into rooms differently. Someone senior leadership calls. Someone your family respects. Someone who finally closed the gap.

Cohort 1 starts February 23rd, 2026. Application deadline: February 19th, 2026. 10 spots only.

Transform How You Think, Lead, & Perform