Omar Berrada

At 44, I had built a successful career in Fortune 50 leadership: good income, respected position, solid trajectory.

But I wasn't advancing at the pace I knew I was capable of, and more troubling, I felt disconnected from any real sense of purpose. As if my work, for all its success on paper, didn't truly matter. That's when clarity hit: no one was coming to change this for me. My trajectory, my growth, my purpose, it was all on me to create.

So I took it on. I dove into intense learning and discovered something that changed everything:

I realized how much I didn't know, and how limited my perspective had been despite years of success. The right methodology could have saved me years. The right mentor could have accelerated my trajectory exponentially.

I already knew this from my years as a Strength & Conditioning Coach: the right guide doesn't just teach, they compress timelines and prevent costly mistakes.

The eureka moment: My passion for learning and coaching could serve a greater purpose. I could become the guide for other leaders that I wish I'd had when I needed it most.

But I also saw what most coaches and consultants miss: breakthrough doesn't happen by optimizing one area. It happens when psychology, vitality, and leadership capabilities integrate as one system.

Here's why: Your psychology shapes your confidence and how you show up in high-stakes moments. Your vitality determines your energy, physical presence, and whether others perceive you as someone who commands authority. Your leadership capabilities are the skills that make you undeniable when opportunities arise.

When even one is missing, the others can't compensate. A confident mindset means nothing if your body signals the opposite. Executive skills don't matter if you lack the presence to deliver them with impact. Physical fitness alone won't get you promoted if you're missing strategic influence.

But when all three align: when your psychology, vitality, and capabilities reinforce each other, transformation isn't incremental. It's exponential. That's the difference between working harder at the same level and breaking through to the next one.

So I walked away from the corporate track and became certified across all three domains, not to collect credentials, but to deliver the complete transformation most approaches can't.

I worked with dozens of leaders. I identified the patterns. I systematized what works.

Now I help capable leaders who refuse to settle compress their timeline to breakthrough, because I've mapped the path and can help you avoid the detours I took.

The Decision That Changed Everything

22+ Years Corporate & Entrepreneurial Experience

15 years at Microsoft and Dell in Fortune 50 leadership, where I negotiated seven- to nine-figure deals and built markets across North America and Europe. I learned how sophisticated companies operate at scale, and experienced the corporate plateau firsthand before breaking through it.

Built and sold two successful businesses, including founding one of Montreal's top health clubs. I've lived the entrepreneurial reality of needing revenue to make payroll, wearing every hat, and making every dollar count.

Multiple Certifications Across Disciplines

I didn't just get interested in these fields, I became certified at practitioner levels:

• Cognitive Behavioral Therapist (identity transformation, belief restructuring)

• NLP Master Practitioner (peak performance states, behavioral change)

• Leadership Coach (advanced leadership skill development)

• Strength & Conditioning Coach (physical performance optimization)

• Holistic Wellness Coach (integrated health and vitality)

30+ Years in Performance Optimization

My foundation in human performance began long before my corporate career. Decades of fitness training, university competitive sports, martial arts, strength and conditioning coaching, and understanding how bodies and minds adapt taught me what creates lasting change: systems, not motivation.

Why This Combination Matters

Most consultants have one type of experience. I've lived all of it: corporate sophistication, entrepreneurial pragmatism, and performance transformation. This rare combination is why integration works when fragmented approaches fail.

My Background

My Philosophy

What I Believe About Transformation? Most people wait too long.

They wait until the pain of staying stuck exceeds the fear of change. Until watching another person get promoted becomes unbearable. Until another year of flat revenue forces their hand.

By then, they've lost time they can't get back.

I believe capable people shouldn't have to hit rock bottom before they decide to break through. You don't need a crisis. You just need clarity, the right methodology, and someone who's already walked the path.

Transformation isn't about working harder but about working on the right things

Most leaders and business owners are stuck because they're optimizing the wrong variables. More effort. More hours. More tactics.

But breakthrough doesn't come from incremental improvement. It comes from systematic integration.

For leaders when psychology, vitality, and capabilities align as one system.

For businesses when sales, brand positioning, and leadership work efficiently in perfect cohesion, not fragmented pieces.

That's not motivational speak. That's pattern recognition from working with dozens of clients and seeing what actually creates lasting change.

The right guide doesn't just teach, they prevent years of costly detours.

You can figure this out alone. Many people do. It just takes 5-10 years longer and costs exponentially more in lost opportunities, wasted effort, and compounding frustration.

Or you can work with someone who's already mapped the path, identified what works, and can compress your timeline significantly.

That's not arrogance. That's what guides do. And if you're serious about breakthrough, you don't have time to waste.

This is the work I was meant to do.

There's nothing more fulfilling to me than helping capable leaders and ambitious businesses close the gap between where they are and what they're truly capable of achieving.

Watching someone break through after years of being stuck, seeing a business finally unlock predictable growth after struggling in chaos, that's what drives me.

If you're ready to design and execute the strategy that gets you there, I'd be honored to guide you. Book your free consultation today and let’s connect