Who I Am & What I Do

About Me

Executive Performance Advisor. Business Growth Consultant. Leadership & Cognitive Performance Specialist.

I help two types of clients build the internal and external systems required to lead, perform, and grow:

Professionals and executives who want to optimize leadership capacity, cognitive performance, physical resilience, and personal execution through private coaching
Small businesses and founders who want to accelerate revenue growth, marketing clarity, and sales system performance through business consulting engagements

With over twenty years of experience across corporate leadership, entrepreneurship, performance coaching, and business growth consulting, I help clients turn vision into execution through structured, sustainable systems.

OMAR BERRADA

My career spans leadership roles in Fortune 50 companies, building and selling entrepreneurial ventures, and advising professionals and small businesses across industries. Through this experience, I saw the same pattern. Without the right systems behind leadership, performance, and growth, even talented professionals and businesses hit limits.

This led me to create the Uvolution Method: a structured approach that integrates leadership development, cognitive conditioning, physical optimization, and business execution into one cohesive system. Today, I help clients implement this method to perform and scale with clarity and resilience.

I spent the first fifteen years of my career in management and leadership roles driving results inside Fortune 50 tech companies. Along the way I saw how leadership practiced with structure and clarity transforms not just business outcomes but people.

In parallel, I built a lifelong foundation in health and fitness, with more than thirty years of experience in strength training, conditioning, and martial arts. As a Certified Strength and Conditioning Coach, I later founded one of Montreal’s top health clubs, where I led both the business and a high-performance coaching team.

Building that business was a success, but also revealed something deeper. Managing complexity and leading at high output across both business and personal domains exposed the limits of traditional approaches to leadership and performance. Even with deep expertise, I found that without an integrated system, it was difficult to scale and sustain performance long term.

I saw this pattern everywhere. In corporate leadership, in entrepreneurship, among driven professionals and executives. Talent and discipline were not enough. Without the right internal architecture, even top performers would eventually stall or burn out.

That is what led me to deepen my expertise. I became a Certified Cognitive Behavioral Therapist, an NLP Master Practitioner, a Certified Business Coach, and a Certified Holistic Health and Wellness Coach.

The Uvolution Method was built from this journey. It is designed to connect leadership development, cognitive performance, physical resilience, and business growth into one cohesive system. Because in the real world, these domains are inseparable.

My clients work with me because they want more than motivation or surface-level advice. They want an advisor who understands the realities they face, who brings deep cross-disciplinary expertise, and who can help them build performance systems that are both intelligent and sustainable.

My Performance Coaching Pillars

The Uvolution Method

Cognitive Conditioning & Identity Shift

I help you rewire limiting patterns and align your mindset with your professional goals using advanced CBT, NLP, and behavioral science. This pillar targets clarity, decision-making, and performance consistency.

Physical Optimization & Resilience Architecture

Your energy, appearance, and physical recovery are performance assets. This pillar integrates training, nutrition, sleep, and nervous system regulation to build sustainable stamina.

Leadership Mastery & Emotional Agility

Develop executive-level communication, influence, and presence while learning how to regulate your internal state under pressure. You lead yourself first, then others.

Execution Systems & High-Performance Routines

We build your personal operating system: clear structures, productivity rhythms, and behavior anchors that translate insight into consistent action without burnout.

My Business Consulting Pillars

The Uvolution Revenue Growth Framework

Sales Strategy & Operational Alignment

I help you build a complete sales system that includes offer design, pipeline structure, sales enablement, and team execution. This transforms your sales function into a consistent growth engine.

Demand Generation & Lead Flow Systems

I design and implement lead generation systems that combine content, outreach, and automation. This creates a predictable flow of qualified leads and turns visibility into revenue.

Brand Messaging & Market positioning

I work with you to clarify your positioning and sharpen your messaging. This ensures your value is clearly communicated and instantly understood by the right audience.

Fractional CRO Leadership & Revenue Integration

We build your personal operating system: clear structures, productivity rhythms, and behavior anchors that translate insight into consistent action without burnout.